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The Journal.

Notes on trailers, films, websites, and getting seen.

Blog

How Long Should a Book Trailer Be?

It is the question hiding inside every trailer brief: how long should this thing be? Authors usually guess too long. The honest answer, after making trailers for books in every genre, is that 30 to 60 seconds is the sweet spot. Long enough to hook a stranger, short enough that they watch to the end. […]

October 2026 ◆ 5 min read
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Book Trailer Examples: What Makes a Great One

The fastest way to understand book trailers is to watch the good ones and steal the structure. A great trailer is not about budget. It is about decisions: what to show, what to hide, and when to stop. Here is what separates the trailers that sell books from the ones that sit unwatched, with two […]

October 2026 ◆ 5 min read
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Blog

Do Book Trailers Actually Sell More Books?

Short answer: yes, but not the way most authors hope. A trailer will not rescue a book nobody sees. What it does, when it is good and placed well, is turn attention into sales at every point where a reader is deciding. Here is the honest breakdown, from a studio that makes these for a […]

October 2026 ◆ 5 min read
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Blog

How to Choose a Book Trailer Company

Not all book trailer companies make the same thing. Some build you a cinematic commercial for your story. Others sell you a slideshow of stock photos with your cover pasted on top, and charge trailer prices for it. Here is how to tell the difference before you spend a dollar: the portfolio red flags and […]

October 2026 ◆ 5 min read
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Children’s Book Trailers: Picture Books as Animated Films

A picture book is already halfway to a film. It has characters children love, scenes full of color, and a story built for reading aloud. A children’s book trailer just finishes the journey: it turns those still pages into a short animated film that stops a scrolling parent mid feed. Here is why animation fits […]

October 2026 ◆ 5 min read
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Blog

Market Your Book With Video on a Budget

Video is the most effective book marketing an indie author can do, and it is also the one most authors skip because they assume it costs too much. It does not have to. With one good trailer and a free posting habit, you can run a serious video marketing operation for the price of the […]

October 2026 ◆ 5 min read
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Blog

AI Book Trailers vs Traditional Trailers

Two years ago, every book trailer was built the same way: motion graphics, stock footage, keyframed text. Then AI video arrived, and suddenly trailers could show your actual characters walking through your actual world. Authors now ask us which route to take. Here is the honest comparison, including where each approach wins and how we […]

October 2026 ◆ 5 min read
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Blog

What Is an AI Movie? How Your Book Becomes a Film

An AI movie is a film made without cameras, actors, or sets. Your book becomes the screenplay, AI generates the visuals scene by scene, and human directors shape it into a finished film with voiceover, music, and sound design. Here is how it works, what the finished product looks like, and who it is for. […]

October 2026 ◆ 5 min read
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